The power of the endorsement, and its good friend, word of mouth, has been known to the marketing world since the very first widgets rolled off the assembly line. It is something we all know. If you do a good job helping a patron, or teaching a class, word will spread and it will bring more patrons, or classes, in to the library. Of course we can’t hire celebrities to sing our praises but we do have students and, as peers to our target audience, they can be pretty effective.
That’s the idea behind this video, Librarians: Pretty Incredible from Colorado College’s Tutt Library, which is nominated in the Best Documentary category. This video is part of a series featuring five thesis students describing their library experiences and how the college’s librarians helped them through the research process. Getting this kind of endorsement on video is a great outreach technique.
Anyone else doing something similar?
Hitchcock
Coppola
Iñárritu
